It is the same neon yellow parka Balenciaga sent out on the 2021 runway‚ the tradie pulls on at 6am․ Reversible‚ cocoon shaped‚ made in Italy‚ it retails for AUD $5625․ The detail that says everything about tradie core is‚ technically‚ that it wasn’t actually hi vis․ It wasn’t safety-certified․ But it wasn’t labeled as EN ISO 20471 compliant and Balenciaga were never going to say so․ It only had to look like protection․ The difference between the thing that keeps a worker alive and the thing that just looks like it does is what explains the rise of workwear as streetwear․
This is what the original jacket ignited
Balenciaga unveiled the jacket in its Autumn/Winter 2021 collection‚ captioning the presentation as shields for daily life‚ with an accompanying pair of trousers with steel shin guards sewn into the fabric․ The neon parka retailed at £2‚890 in the United Kingdom and $3‚750 in the United States when shown․ Take away the branding and it’s a high vis coat you’d find on any site for a fraction of the price․ People noticed immediately‚ which is the point․
What made it land wasn’t the jacket․ It was that a luxury house looked at the most functional‚ least glamorous garment in the country and decided it was the most interesting thing in menswear․
Why a safety aesthetic became a look
Balenciaga didn’t invent this‚ it just priced it most absurdly․ Craig Green and Kiko Kostadinov had been building menswear out of utilitarian shapes for years․ Virgil Abloh had been running caution tape and industrial striping through his label Off White forever․ What they all understood is that worksite clothing carries something fashion usually has to manufacture: a reason to exist․ Every feature was solved for a job before it was ever styled․
That’s why the details translate so easily:
- It was designed to make truck headlights bounce off it towards the worker‚ in dark streets․ Now it reads like flash photography catnip․
- The cargo pockets and tool holsters that customarily contained a tape measure now house a phone․
- Articulated knees and gusseted seams built for crouching on a roof give street pants a good fit and movement․
- The use of heavy canvas and ripstop made the fabric more resistant to abuse and gave denim heads the aged look․
Wearing the actual version‚ not the runway version
The joke of the Balenciaga parka is that the original is everywhere and inexpensive․ A certified site vest is a couple of bucks and it has a better fit and finish than the runway parka․ The look people are buying‚ slab of neon against a slab of neutral with silver hems reflecting the sun‚ comes off the shelf at any workwear company․ Plenty of people wearing Hi Vis work pants with a pair of standard-issue sneakers and a plain T-shirt are getting the Balenciaga contrast for four figures from clothes designed to be worn on a job․
- A certified hi-vis vest can be obtained at a low cost with basic safety certification․
- The Balenciaga AW21 parka‚ however‚ does not․
Where it goes from here
Tradie core’s staying power is that it was built on the one thing trends so rarely are: garments that were designed to do something before they were designed to be seen․ Bright colors may catch your eye․ But when does a high vis jacket or canvas work pants look good on a Saturday? Because every stitch was a solution first‚ and the Balenciaga one proved there was something aesthetic to be taken from it․ In contrast‚ the cheap‚ certified‚ actually-worn version lasts a long time․